ASSA ABLOY Strategy
The Group’s overall focus is to spearhead the trend towards higher security with a product-driven offering centered on the customer.
The primary product areas are the traditional segments of mechanical locks and security doors, as well as the fast-growing segments of electromechanical and electronic locks, access control, identification technology and entrance automation.
ASSA ABLOY’s strong development is based on long-term structural growth in demand on mature markets in Europe, North America, Australia and New Zealand, increasing demand on emerging markets in Asia, eastern Europe, Africa and South America, and successes in fast-growing product segments.
The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.
Read the full strategy in the Annual Report online .
ASSA ABLOY’s vision is:
- to be the world-leading, most successful and most innovative provider of total door opening solutions.
- to lead in innovation and offer well-designed, convenient, safe and secure solutions that create added value for our customers.
- to offer an attractive company to our employees.